Sustainability: Is More Always Better?

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Written By Dina Ni

The COVID19 has taught us how to keep everything clean. We started washing our hands, sanitizing our workplaces, cleaning our apartments and doing laundry times more than we used to. However, the question is: “Does “more” necessarily mean “better”?


And the answer is... no.
As it turned out, this excessive tidiness is not beneficial for the environment. As a result, it does not come in handy for us. So, what can we do about it?
Unfortunately, when it comes to sustainability, we often tend to blame the producers. But we forget to put ourselves in this environment protection equation. As a result, missing one of the significant variables, we never get the correct answer: “The sum of the common efforts equals the safe future for everyone.”

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You are probably wondering now how your actions can help to save this world. And the first and foremost rule you need to remember is that every small step matter. For instance, one of the recent studies has shown that even the simplest changes in our laundry behaviours might change this world for the better.


As you probably know, frequent washes entail massive water use. That’s one of the things that are entirely under our control. Take an example of a regular pair of jeans. To guide their customers on their way to the sustainable lifestyle, Levi Strauss & Co has prepared a report. According to its conclusions, just going ten wears between washes will reduce the water use related to the lifecycle of a pair of jeans by 77%. Isn’t that impressive? It means that the smallest things do matter. But if you are still skeptical about less frequent washes in the world of COVID-19, you also have other options on how to be a more conscious fashion consumer.


For example, what you can do is start avoiding the delicate wash cycle. According to the research made by the scientists from Newcastle University, 1.4 million fibers are released from a delicate wash of a polyester garment compared to 800 000 fibers from a regular cotton wash and 600 000 from a cold express wash. That is to say that simply changing our fabrics preferences and washing programs used; we can make our input.


This is not everything. This slight change in our daily habits can potentially save the lives of millions of water creatures. “Because the fibers are so small, they drain out of the back of the washing machine and can ultimately, enter the marine environment where they can be ingested by small animals and end up in our food chain.” ‘In other words, the logic is pretty simple: the fewer fibers are being released, the better it is for everyone.



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